TikTok is no longer just for dancing teenagers to go viral. The community on the platform has grown to become one of the most active on social media today. It also provides access to becoming viral in a way that few other social media platforms can.
On TikTok, anyone can succeed, whether they have 2 or 200K followers. It wasn’t a coincidence. The algorithm of the programme gives each user an equal chance to become popular and gradually grow an audience. The social media meritocracy is unique.
However, just because TikTok gives its viewers an equal playing field doesn’t mean there aren’t actions you can do to make a video more likely to go viral.
To learn how to make your TikToks become viral, keep reading.
On Tik Tok, how Does Content Become Popular?
Like any social media algorithm, TikTok recommends videos to its viewers based on the ones they have already viewed.
The platform’s recommendation engine pulls down factors including video content, text that is utilised in the video, and background music based on the videos that users have viewed, liked, shared, and commented on. After that, it continues to provide them with related content from TikTok users who they might not already be following. This updates on the For You Page (or FYP) stream.
Imagine it being similar to traditional channel surfing but with a different cable bundle each time you turn on the TV.
The number of followers or prior engagements on a TikTok profile isn’t taken into account by the TikTok algorithm. A post with a few million views is just as likely to appear as a video from a brand-new user.
Additionally, TikTok’s For You page gives every single video the chance to become popular online. When you upload a video, the app displays it on the FYP of a select number of carefully chosen people. Then, based on how well it does there, it might be promoted to a wider audience.
Although not every video will be viewed in this manner, the TikTok algorithm’s function allows every submission the potential to be noticed.
5 Tips for Using Tik Tok to Become Popular
Although TikTok is usually a democratic system, there are still ways to produce content that is ripe for virality. In fact, authentically interacting with the TikTok community is frequently all it takes to have a post go viral on the platform.
1. Recognize Trends
It’s understandable why TikTok initially gained popularity among younger audiences. Memes and other video formats are forcefully thrust into the forefront by this trend-driven culture. Every meme has its moment, even if the next big thing quickly replaces it.
Finding a trend to follow doesn’t take long. In fact, there’s probably one there right now on your For You page.
Trends on TikTok frequently work like Mad Libs. Users will add their own spin on a piece of popular audio, a dance, or a text-based format. They can stay for weeks, but more frequently it’s just a few days. They are fleeting, but when they are successful, they are a terrific method to expose additional viewers to your content.
Due to the algorithm’s design, the app will push videos that tap into a trend more frequently the more users interact with it. So what’s the first step to becoming popular on TikTok? Keep a watch on those trends, you guessed it. It will be simpler to provide timely and relevant material if you keep up with daily TikTok content trends.
For instance, if Sponge producer Scrub Daddy didn’t regularly monitor emerging trends, they wouldn’t have been able to become viral with their timely take on the adorable bones/no bones day fad.
2. Utilize Humour
Any social networking platform has a significant comedy component, but TikTok uses it as its main form of payment. Humour unites all of them, from fitness motivational videos to lifestyle vlogging.
Even the more serious TikTok communities provide members with an opportunity to showcase their sense of humour. Nothing should be unusual in your videos.
Users are more likely to watch a video if it is funny since it keeps them interested. They might even continue to watch your films in the long run if they discover that you have their sense of humour.
To make people laugh on TikTok, you don’t need to be the next big SNL star. They’re going to respond best to you being yourself, as corny as that may sound.
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3. Use Hashtags to Your Advantage
One of the ranking signals used by the TikTok algorithm is hashtags. This means that by including hashtags in your video description, you make it simple for the algorithm to present your video to viewers who will find it interesting.
displaying a fresh makeup collection? Add #MUA and #makeup to the mix. producing content for a popular programme? Include a relevant hashtag (such as #SquidGame) to help TikTok fans discover your videos.
Use a variety of hashtags instead of just #FYP. You won’t have to contend with the millions of other videos using the same hashtag if you do this.
Three to five hashtags for each post are typically more than enough to set the recommendation engine’s recommendations in the appropriate direction. If you use too many, the algorithm might not know who to show your content.
4. Keep It Brief.
There are three different video duration restrictions on TikTok: 15 seconds, 60 seconds, and 3 minutes. Nothing prevents you from utilising all 180 seconds.
Still, as Shakespeare once observed, “Brevity is the soul of wit.” Furthermore, YouTube is not the programme that TikTok most successfully imitates. It’s the venerable but now-defunct Vine, which had a six-second maximum for videos. That may not sound like much, but consider it some of the greatest Vine clips ever made. Would they all be improved if they were longer? Most likely not.
A quick video doesn’t give the spectator a chance to get bored. When the autoplay option engages, it does allow people extra time to go back and rewatch it. For this reason, shorter videos typically have higher audience and interaction rates.
Additionally, there’s a strong probability that cutting down on the length of your movie will increase more than just the amount of viewers. Additionally, you’re raising the artistic calibre of your work.
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5. Promote Conversation
Interactivity is what sets a video platform apart from a social network.
TikTok is more than just a venue for video posting. It serves as a venue for interaction with a community over the content it produces. You do realise that the comment area exists for a reason? Additionally, you can work on films with strangers on the other side of the world using the Duet and Stitch capabilities.
Make sure your material promotes community engagement because TikTok‘s algorithm rewards all types of it. Request input from users in the comments area. Give folks a prompt to build a response video they can Duet or Stitch from. Create the kinds of videos that people will feel motivated to post on other social media sites, such as Instagram. The algorithm now views your films somewhat more positively as a result of everything.
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