Want to increase your TikTok following? You’ve arrived at the proper location. We’re going to teach you 11 quick and easy ways to increase your TikTok followers in this article. TikTok is a fantastic medium to concentrate your marketing attention on, especially if your target demographic firmly falls into the Gen Z and Millennial segments with more than 100 million monthly active users in the United States alone.
One of the newest social media sites, TikTok, had a successful year in 2020 despite just being founded in 2016 (more than four years earlier). Tiktok’s popularity increased while a pandemic kept individuals indoors and apart from their pals. And it appears that the platform’s novelty hasn’t faded. In reality, as the platform’s user base expands, users outside of the platform’s intended Gen Z demographic continue to use it, first branching out to Millennials and then growing in popularity among Gen X and Boomers (though the Gen Z and Millennial bases are still the most represented).
Are You Prepared to Attract the More than 1 Billion Tik Tok Users Globally?
How to Increase Your TikTok Following by 2022: How to Increase Your TikTok Following
You must cultivate a sizable presence on TikTok if you want to be successful there. Your brand will receive more attention when you have a wider audience, which will help you raise brand awareness, improve sales, and forge enduring bonds with your target market. While there are platforms you may utilize to gain more followers quickly, doing so will only benefit you in the short term. You need genuine TikTok followers who genuinely care about your brand and what you have to offer if you want to make the most of the platform.
Thankfully, there are a number of strategies to increase your TikTok followers in 2022:
- Determine who your target market is.
- Make use of TikTok trends
- Inform your supporters.
- Utilize hashtags wisely
- Syndicate your videos
- Post on TikTok when it’s appropriate.
- Create challenges for TikTok and take part in them.
- Engage other TikTok makers in conversation
- Use user-generated content Consider using a TikTok expansion tool
- put a call to action in
- Let’s examine these suggestions for increasing your TikTok followers in more detail so you can begin using them right away.
Choose a Target Audience
Finding your target audience is one of the most crucial things to accomplish if you want to increase your TikTok followers. TikTok users span a variety of demographics, geographies, and niches, just like users of other social media sites. One group’s preferred kind of content might not be appealing to another. Therefore, it’s critical to understand what your target audience is doing on the site before you start developing a TikTok marketing or TikTok influencer plan.
After identifying your target market, you must produce content tailored to that group. Even if increasing your TikTok followers is your primary objective, it’s crucial to approach content creation with the intention of instructing and entertaining your target audience in order to forge meaningful connections. Avoid pursuing followers merely for the sake of pursuing followers. You need followers who are interested in your brand, your goods, and your services. If your followers aren’t interested in advancing farther down your marketing funnel, having millions of followers won’t help you.
TikTok is all about the trends, and by following them as they develop, you may significantly grow your following on the platform. Of course, you are not required to partake just because something is popular. Make sure that your target audience is participating in the trends you choose to follow before you jump on them.
TikTok trends are a fantastic method to differentiate your brand from those of your rivals and reveal a little more about your business’s personality. To see an example, just visit The Washington Post‘s TikTok account.
Instruct Your Fans
The most beneficial TikTok content for brands and influencers combines entertainment and education. Use TikTok to produce entertaining and instructive material that benefits your fans. Using smart TikTok content to offer details about your goods and services that will benefit your audience and make their life easier is a terrific idea.
Because they make it so simple to discover groups of the information you’re interested in, hashtags are popular on the majority of social media sites. When you combine branded hashtags, trending hashtags, industry-specific hashtags, and general hashtags, using hashtags on TikTok can help you expand your audience. With the help of our free TikTok hashtag generator, you may discover some excellent hashtags.
Syndicate Your Videos
TikTok alone cannot sustain marketing. or anything. TikTok is not an island unto itself. Other social media sites like YouTube, Instagram, Facebook, and even Pinterest or Reddit must be a part of a comprehensive digital marketing strategy. You should be present anywhere your target market spends time online.
Make use of your internet presence to market your TikTok videos by posting links to them on other social media sites. You’ll see that many Reels users post their TikTok content on the site if you check out Instagram Reels, which is Instagram’s response to TikTok. While it’s simple to simply add your TikTok videos with the TikTok watermark (ideal for directing your Instagram followers to your TikTok profile and increasing your TikTok followers), you can also choose to remove the TikTok watermark to make the content appear more authentic on the platform you’re sharing it on.
Post when It Is Appropriate
Making sure you publish on TikTok at the appropriate time is one of the best strategies to increase your number of followers there. Of course, the optimal moment is when your target audience is most likely to be online. Finding that sweet spot can require some trial and error, but it will be well worth it. To automate this procedure, we advise looking at a TikTok scheduling application.
Develop (and Take Part In) Challenges
On TikTok, difficulties abound. It is advised that you take part in the same TikTok challenges as your intended audience. Be ready to showcase your best movements because several of the most popular tasks are dancing challenges (and get a little vulnerable). On TikTok, you have the option to make your own challenges in addition to taking part in those that already exist.
Get to Know Other Tik Tok Creators
Keep in mind that TikTok is social, much like any other social media network. Duet and stitch capabilities on TikTok can be used to interact with other TikTok creators on the platform, which will help to enhance engagement. Start by figuring out how to include instruction about your goods and services in these engagement efforts (without coming across as spammy), but don’t be afraid to interact with other content providers just because you like their work.
Make Use of User-Generated Content
On TikTok, you can start to build up a respectable library of user-generated content as you add more challenges and content. UGC, as the name suggests, is simply content produced by users. More engagement increased brand trust, and more TikTok followers can all be a result of it.
You can launch your own challenge, hold a contest, or start a hashtag trend to gather a tonne of UGC.
Read Also: 5 Pro Tips for Tik Tok Viral Growth
Utilize the Tik Tok Growth Tool
Okay, so we’ve already said that using follower tools won’t help you attract more active TikTok users. However, you might profit from a significant follower boost when you’re just getting started in order to raise your signal using the TikTok algorithm. You might want to have a look at any of the following TikTok growth tools.